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Strategic communication management 780


 
Module code SKO 780
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

The purpose of this module is to introduce students to the value creation role of communication for organisations

Study themes:

  • The different roles (technical, managerial and strategic) of the communication specialist;
  • Different vantage points (micro, meso and macro levels) regarding communication within and on behalf of an organisation;
  • Corporate reputation;
  • Crisis management;
  • Organisational communication;
  • Contemporary issues like communication in digital environments, diversity, transformation and leadership.

The purpose of this module is to explore how communication specialist function in different roles and thus contribute to the overall success of the organisation. Knowledge of key issues such as reputation, crisis management, organisational communication, the digital environment, diversity, transformation and leadership are pivotal for communication specialists who aspire to function at a managerial level.
Module credits 20.00
NQF Level 08
Prerequisites No prerequisites.
Contact time 1 lecture per week, 1 other contact session per week
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1
The regulations and rules for the degrees published here are subject to change and may be amended after the publication of this information.

The General Academic Regulations (G Regulations) and General Student Rules apply to all faculties and registered students of the University, as well as all prospective students who have accepted an offer of a place at the University of Pretoria. On registering for a programme, the student bears the responsibility of ensuring that they familiarise themselves with the General Academic Regulations applicable to their registration, as well as the relevant faculty-specific and programme-specific regulations and information as stipulated in the relevant yearbook. Ignorance concerning these regulations will not be accepted as an excuse for any transgression, or basis for an exception to any of the aforementioned regulations.

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